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Highlights for Children now in Chinese

August 5, 2012

New Chinese edition is first of several planned overseas

By  Tim FeranThe Columbus Dispatch Tuesday March 6, 2012 5:33 AM

The Chinese-language edition is known as Highlights Talent Youth.

Goofus and Gallant have gone to China.

The cartoon characters, longtime features of Columbus-basedHighlights for Children, are part of the publication’s first foreign-language edition of its flagship publication, which was launched recently in Beijing.

“We used to publish an international English edition,” said Andy Shafran, vice president of international at Highlights. “But we realized, to be a family media brand, we can’t just be in English. So, about four years ago, we said, ‘OK, we’re going to develop foreign-language editions.’  ”

The family-owned company is working on the project with Xueyouyuan, a Chinese publisher of materials for children.

Please read more here.

 

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