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Avenues: The World School in NYC to launch English immersion program

June 4, 2014

Note the tidbit below in The China Daily. There’s a market for English immersion in the U.S. among Chinese families. A Mandarin immersion school could have some interesting synergies with such a program, as the folks at Avenues clearly see. They’re also opening a school in China in the next year or so.



“Avenues, a New York-based private school that opened in 2012, has a two-week intensive summer program for language learning. The school offers Mandarin or Spanish immersion programs and doesn’t yet have a program for international students looking to study English. But due to demand, Avenues plans on creating an English immersion program for the New York campus, catering mostly to Chinese students, according to Chris Whittle, chairman of Avenues. The English-language immersion program will most likely open in the next year and a half, Whittle said.

“Are Chinese parents interested in English immersion programs? Beyond a doubt,” he said. “And they are interested both in China and in sending their students to special programs in the United States as well.”

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